What was achieved?
Delightful Transformation: The Tartan Corner’s online makeover brings warmth and flavor to the digital table. Navigating the website feels like entering a cozy kitchen, where the aroma of traditional Scottish dishes welcomes you.
Charming Visual Menu: Our website isn’t just about food; it’s a visual journey through The Tartan Corner’s culinary offerings. Imagine flipping through a cherished photo album, each image telling a story of homemade goodness.
Effortless Browsing, Like a Friendly Chat: No confusing layouts here. Our one-page design is like having a chat with a friend, making information as simple as discussing your favorite dishes. It’s finding comfort without any fuss.
Friendly Invitations: Our Call to Action buttons are like extending a warm invitation. Links to Instagram and order placements make it easy, like welcoming friends to join the kitchen conversation.
What was achieved?
Delightful Transformation: The Tartan Corner’s online makeover brings warmth and flavor to the digital table. Navigating the website feels like entering a cozy kitchen, where the aroma of traditional Scottish dishes welcomes you.
Charming Visual Menu: Our website isn’t just about food; it’s a visual journey through The Tartan Corner’s culinary offerings. Imagine flipping through a cherished photo album, each image telling a story of homemade goodness.
Effortless Browsing: No confusing layouts here. Our one-page design is like having a chat with a friend, making information as simple as discussing your favorite dishes. It’s finding comfort without any fuss.
Friendly Invitations: Our Call to Action buttons are like extending a warm invitation. Links to Instagram and order placements make it easy, like welcoming friends to join the kitchen conversation.
Project Background
Until The Tartan Corner collaborated with Smashing Pixels, Danny sought to expand his reach primarily by sharing photos, videos, and creatives on his personal Facebook account. Limited aesthetics and lack of social media strategies resulted in low traction, hindering the growth of his customer base.
That’s Why
The Tartan Corner has partnered with Smashing Pixels to embrace a digital shift
Design Features
The Tartan Corner features a charming mascot—an orange fish in Scottish attire, holding a pub pie. Designed to attract the younger demographic, it’s prominently showcased on the website’s hero section and select social media posts.
Fonts play a crucial role in our design. Libre Caslon Text ensures easy readability, like a comforting conversation. UbifakturMaguntia, reserved for titles, adds a touch of Scottish elegance, making it an inviting visual experience.
Authenticity shines on The Tartan Corner’s website with original images, setting genuine expectations and delivering an honest preview of delightful culinary offerings.
The color palette, featuring white as the background and a vibrant blue accent (#005eb8), gives The Tartan Corner’s website a fresh and inviting feel. This harmonious combination enhances readability and complements the eatery’s Scottish theme.
Elevating user experience, The Tartan Corner’s website employs icons strategically in buttons, enhancing intuitiveness. Thoughtful use of patterns and geometric shapes on a white canvas ensures a visually engaging, well-balanced design
